top of page
alz_edited.jpg

Alzheimer's Association

Nonprofit Marketing

Alzheimer's Association is the top voluntary health organization that advocates for Alzheimer's research, care, and support. Nationwide, they host a Walk to End Alzheimer's event annually to raise funds and awareness for their mission.

 

As the development intern at Alzheimer's Association, I worked on various marketing-related tasks to support their Walk to End Alzheimer's events. My main focus was on Indiana's chapter, which includes 10+ markets.

​

Apart from market research to find new participants and sponsors, I also outreached to 200+ new leads and existing participants. The main purpose of these phone calls and email campaigns were to promote fundraising challenges and maintain positive relationships with participants.

​

I also managed 3 Facebook Groups by:

​

  • scheduling content on higher traffic days/times

  • creating digital graphics using Canva for announcements, fundraising challenges, and other content

  • brainstorming creative virtual fundraising ideas (due to COVID-19 pandemic)

  • engaging with participants

​

Other responsibilities included:

​

  • editing Walk day opening ceremony by compiling clips/slides and overlaying audios

  • updating Customer Relationship Management (CRM) system for 3 Walk markets

  • designing other company documents using Adobe Acrobat software according to Alzheimer's Association brand guidelines

​

Below are some examples of graphics posted in Facebook groups (virtual fundraising ideas and sponsor gratitude post):

bottom of page