Partners x Purdue
International Marketing
Project Overview & Goals
Partners Relief and Development is a nonprofit organization committed to supporting children and communities in conflict zones through sustainable development and emergency relief. During my time working with them, their manifesto was 'To love is to act.' Learn more about Partners here.
My team and I identified Partners' main goals as expanding their reach in the college student market and raise awareness of humanitarian aid efforts/involvement in youth populations. To accomplish those goals, we devised a 3-pronged marketing plan with the following objectives:
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Social media and peer marketing campaign targeting Purdue University students to educate on Partners and their work
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Fundraising campaign for Partners' emergency relief fund following their manifesto, 'To love is to act'
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Target and build long-term relations with Purdue students dedicated to Partners' mission
Objectives:
to increase engagement among Purdue students & promote Coffee for a Cause fundraiser event
Deliverables:
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Designed promotional fliers using Canva to post on Instagram and distribute during tabling events
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Collaborated with aligned student organizations to promote Partners on their Instagram pages (@purdueukranians & @vspinkpurdue)
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Conducted in-person peer marketing with 2 tabling events and distributed 300+ fliers to students and across campus in high foot traffic areas
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